How Do I Figure Out my Fitness Business Plan?

How Do I Figure Out my Fitness Business Plan?

If you’re reading this article, then you’re likely thinking about opening up your own fitness center. And why not? You’ve seen the surge in popularity of fitness and exercise some years ago, and that popularity has not only maintained, it is ever increasing. With such a large (and growing) market of potential customers, you’ve come to the entirely reasonable conclusion that a fitness center is the best option for you as an entrepreneur. But what’s next?

Well, if you’re reading this article, then you’ve come to the right place. There is no such thing as a catch-all business plan; a good business plan is tailored to its type of service or product, customers/clients, and locale. You need to have just the right plan, and a fitness business plan is no different. To figure out your fitness business plan, continue reading and you’ll be well on your way.

What is your model?

The first thing you must decide is what will your fitness business model be. Will you try to appeal to the elderly and offer specific exercise options tailored to them? Will you open up a hot yoga studio? Or maybe a Mixed Martial Arts gym?

All of these ideas can be profitable in the right market, but you have to know what you’re doing. If you’re not a diehard hot yoga enthusiast, then it doesn’t make any sense to start your own hot yoga studio. Remember, you’re looking to start your own business to make money, and you need to develop the best fitness business plan to allow you to do so.

A unique model

As it so happens, there is a unique model with a proven track record available to you. It is the unique model practised by Energy Fitness, and if you buy your very own Energy Fitness franchise, it can be your model, too.

Energy Fitness offers a boutique, full service center, that is replete with numerous amenities and services, yet occupies only a compact area. Energy Fitness prides itself on offering services based on the hottest new fitness trends, but we do not do so at the expense of the classic tried-and-true options. In this way, we offer something for everybody.

What to invest in your fitness business plan

Starting your own fitness center requires some investment, but that’s fine as long as you invest wisely. You could shell out a large amount to buy a huge, cookie-cutter gym franchise and never truly know who your customers are. Or you can go it alone and try to train four or five clientsin your basement. You’d get to know your clients very well, but will you make much money?

Energy Fitness offers the best of both worlds. Because we have worked out a way to offer our array of services in a compact location, we cut down on overhead, thus lessening the investment of our franchisees. Furthermore, while our services our numerous, the keystone of our model is our well-regarded 1-on-1 personal training program which is responsible for over 50% of our revenue.

Not too big and impersonal and not too small and unsatisfactory, Energy Fitness really is the Goldilocks of fitness centers.

To learn more, please contact us today.


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