Running a fitness business can be quite tricky. There have been many unprepared entrepreneurs who have lost their shirts opening up all aerobics or jazzercise centers. However, there have also been a litany of small business people who have made a profitable career out of running a fitness business. So what’s the secret?
If you’re thinking of running your own fitness business, you obviously must know the basics of running a business. You must know to balance your books, what generates revenue, how to focus on customer/client experience, and all the rest. Running a fitness business, however, requires additional knowledge of fitness trends and exercise in general, as well as just how fitness centers generate the majority of their revenue. To learn a few of these secrets, continue reading and figure out the best way to run a fitness business.
Cut down on overhead
If you have limitless capital available to you for your investment, then by all means, go nuts. Buy a franchise from a multinational gym company or start up your own in a refurbished industrial warehouse. Spend countless amounts on weight machines, treadmills, instructors, and showers. But, unless you’re one of the oh so fortunate few who can spend such astronomical funds and not worry, you’re going to want a better way to run your fitness business.
One of the main stumbling blocks potential franchisees encounter when looking at fitness businesses is the overhead. The machines, the equipment, and the space needed for it all, can be quite expensive. If you can find a way to offer everything your clients want in a relatively compact area, you’re well on your way to a running a successful fitness business.
One such model that has proven this is Energy Fitness. At Energy Fitness, we have found a way to offer a plethora of services and equipment in a compact area. This cuts down on the overhead and the necessary investment from our franchisees.
Establish a connection
Gyms and fitness centers can be very intimidating places for people. Customers are often unsure as what to do and fear looking foolish in front of more experienced, perhaps more physically fit customers. To run your fitness business successfully, you need to create an environment in which nobody feels judged, lost, or totally confused.
Once again, Energy Fitness provides a great template of how to do just that. Our unique model focusses keenly on our clients’ experience. So much so in fact that over 50% of our revenue is generated via our 1-on-1 personal training program. When you empower your customers with the knowledge and motivation to meet their goals, they will always come back for more.
Diversity of services
As alluded to in the opening paragraph, there have been many an exercise trend that burned bright and then burned out. You can’t stake your fitness business on what might be a fitness fad. At the same time, if you totally ignore the new trends in fitness, you run the risk of appearing outdated and behind the times.
That’s why Energy Fitness offers services based on both the hot new trends and the classic tried-and-true methods. In this way, we make sure that we offer something for everybody.
To learn more, please don’t hesitate to contact us today!